Measuring Advertising Effectiveness

In advertising, marketers measure the degree of effectiveness of a campaign’s objectives and its performance. Such effectiveness can be measured with sales, brand awareness, brand preference, and so on. It is an attempt to measure whether the time, talents, and the money invested in an ad campaign resulted in attaining the goals of the advertiser.

Essentials of Effective Testing

Pros and Cons of Measuring Effectiveness

Actually Measuring Advertising Effectiveness

What to Test?

When and Where to Test?

Pretesting Methods

Posttesting Methods

How to Test?

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