educating you the business owner and your consumer about data driving

In the ever increasing competitive world of Internet Sales, Data Signals give Digital Marketers everything we need to know about our consumer’s behavior.

“The age of signals began with the rise of programmatic buying, which was the first time behavioral data was able to inform media buying decisions at scale in real time. Social accelerated the use of signals and enabled custom audiences and even more precise targeting. Social also accelerated the purchase funnel and moved the purchase journey to mobile. Now shopping and first-party data has made signal planning the most compelling media planning innovation to come along in decades.” Lownthal, AdWeek

Marketers traditionally looked at demographics with consumer behavior such as age, gender, income and education.  These practices have been a staple for generations.  Times have changed in an immediate minute.  Online shoppers can be tracked now for every click we make from any device; from anywhere!  This data driven constant stream is going to stay for good!  It has too many benefits for us Marketers with little to no tracking costs involved. 

 “Welcome to a more precise age, one with little waste and where signals remove static.” Lownthal, AdWeek

Even though the initial thought of someone tracking our every move on the internet seems a bit eerie, or even invasive; it is actually a benefit to consumers.  The better the digital marketer tracks your behavioral patterns on the internet, the better they can get you what you need.  It can and will help you in the now, and in the future.  We know that life can be overwhelmingly busy more often than not; therefore the analytic data solution behind the scenes helps your day run smoother than ever before.  Digital Marketers cut out the static of useless advertising media your consumer sees or hears about daily, and they focus more on every individual’s uniqueness.

Stay tuned…In my next blog, I will explain how these analytics work in the next trend worthy write-up.

Thank you,

Jose Villarreal

Internet Solutions, Inc.

Digital Marketing Specialist

Josekylejorge.blogspot.com

Citations:

Lownthal, Barry. Adweek. Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades. 17 Sep 2017. http://www.adweek.com/digital/welcome-the-age-of-signal-planning/

Below is a YouTube video on how Amazon wants to teach your business how to collect data like they do!