Rich Media
Are ads even wanted anymore? If it were up to me we would no longer have ads popping up in your article, when you start a video when you download an item etc.. As a consumer I see all of this random pop ups as just annoying, 7 out of 10 people would probably agree. Companies however are learning and evolving the advertisements to make sure consumers like me won't click away.
A mixture of video, graphics, music, and a slight storyline are all it takes to create a new breed of ad. It is called rich media. Rich media ads are one of the newest most effective ads on the internet and are very common on mobile devices. They work by displaying video, animations, or games portraying or relating to a product or service that is offered. These ads are created to engage consumers. There are many points in which the consumer can control what they see in the ad. Check it out!
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