Instagram: The B2B and B2C Digital Marketing Trend

Instagram is becoming the leader in creative business to consumer and business to business internet marketing.  Talking with a friend in the ever-growing tech industry in Denver, Colorado; he gave me insight to this wave of change.  There are more and more social media/digital marketers leveraging their brand and brand products or services on Instagram now more than ever, and the trend seems to only continue for the foreseeable future.  “From the boom in popularity of Instagram Stories, to the recent expansion of advertising opportunities—it’s a good time to be using Instagram for business.” Dawley, Hootsuite. 

Not only do you want to market the product or service you represent, moreover (in my opinion), you need to market yourself first.  The initial step in jumping on the proverbial bandwagon is you need to create a unique identity and follow a bunch of social media/digital marketing users.  Next, a good idea is to take/upload a photo daily in order to keep your new following interested.  The photos that you upload can be very creative, which will gain the attention of some unique users, or as simple as a photo of an ad with your thoughts in the comments.  One thing to keep in mind is to make sure to target specific followers because Instagram demographics vary widely.  “Search industry hashtags and make your presence known by commenting on photos and following people who participate in these discussions. You’d be surprised how quickly this can expand your following on Instagram.” Dawley, Hootsuite.

This beginner’s course to following the trend and staying relevant with the shift of advertisement in the social media/digital marketing industry can only better your chances in getting recognized as a potential talent.  The final step in using Instagram as your trendworthy advertising platform is to cross-promote with linking your website within your profile so followers can check out what is new with you!

Thanks for reading,

Jose Villarreal

NME Marketing

@nmejv on Instagram

#elevateyourmind

#leverageyourtime

#embracetheunknown

#nmemarketing

Work Cited:

Dawley, Sarah. Hootsuite. How to Use Instagram for Business: A Complete Guide for Marketers. Copyright 2017. https://blog.hootsuite.com/how-to-use-instagram-for-business/