Search Engine Marketing: Organic

What is organic search engine marketing?

Well, organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. Basically, it’s the raw results that you get when you Google something based on the letters, or keywords that you used. So organic search engine marketing is the process of optimizing a website to increase the amount of visitors by obtaining high rankings in the search engines.

          

Why do organic search marketing?

• It is a tactic that has been used since the earliest of times on the internet
• Remember, it is free marketing that still could need a time investment
• There are consumers that only go for organic results and no paid results
• The results last longer than paid search engine marketing

How can organic search marketing be done?

• Optimizing the Webpage with relevant content
• Spreading links pointing to the content; social media
• Incorporating metatags and other types of tag attributes
• By using Google Analytics, you can analyze which keywords generate the most traffic in order to optimize them for search engines

Here are some very informational videos that are great resources for organic search marketing: